On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
Last week, we dove deep into one of the most visible aspects of your digital marketing campaigns—your ad copy! I sat down with our paid marketing program manager Jeff Stevens to get his insights into how advertisers can be most impactful with their ad copy regardless of their industry. If you haven’t heard that episode yet, you can find it here.
This week’s topic: Landing pages that convert
We’ve discussed so many essential aspects of marketing and management for small businesses in this season of the Goal Talk podcast, starting from making a website and identifying your value proposition to managing high potential employees and running digital ad campaigns. This week, I interview Zina Kayyali, the director of our in-house agency, to learn all about another vital aspect of your digital marketing campaigns and the place that the conversions happen: your landing pages.
In the episode, you’ll get the tips and information you need to set up landing pages that not only help with Quality Score but are pretty much guaranteed to inspire the traffic you brought to the page to convert.
Throughout the episode, we discuss:
- Essential aspects of a landing page all advertisers need to include.
- Best practices for effective landing pages.
- How landing pages should be structured.
- How to create a landing page without a developer.
- How to approach testing your landing pages for increased performance.
- Different ways to use landing pages for each advertising platform.
An important note about the episode: This interview with Zina was recorded before we’ve felt the majority of the effects of the coronavirus pandemic. These insights are mainly focused on examples and tactics available within the traditional marketing landscape but can be useful for all campaigns.
You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, follow the podcast’s Twitter account for episode releases, ask the hosts questions, and join in on the conversation.
About the podcast
The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.